Website Traffic Estimators: The Best Tools for the Job

Let’s say you’re interested in advertising on a website. Maybe you want to be a guest blogger on a site. Perhaps you’re even just doing your due diligence and performing some spying, err, “competitive research,” on another site with the same niche as yours. Whatever your reason, using a website traffic estimator just might be just the ticket to bumping your website to the next level, and more importantly, closer to the top of Google.

Sounds promising, but uh, what are we considering web traffic anyway?

Well, website traffic (aka web traffic) makes up the most substantial portion of internet traffic. It’s the measured amount of data sent and received every time a visitor goes to a site. And while it’s not the only factor to indicate your current level of success, knowing where you stand can make a drastic difference in what changes you make to keep your business flying high.

Website Traffic Estimators: A Spyglass

If you only want to track your own website’s traffic, you can use something like Google Analytics. However, if you are interested in scoping out the web traffic of your competitors especially, there are several options to choose from. Check out these beasts.


similarweb screenshot

Screenshot from SimilarWeb’s site.

This tool is easily among the highest recommended tools for website traffic estimators. Even not-so-techy snoopers can quickly launch SimilarWeb, type the desired website URL in the search field, and just like that, they see the traffic levels of their searched site. Wha-bam! SimilarWeb not only provides competitive insights, but shows the ranking insights of the searched site as well. With SimilarWeb, you are given a thorough, multi-dimensional analysis. This tool will show you the stats on items such as site visits, individual page visits, bounce rates, time spent by the average visitor, the social influence, and much more. The best part about SimilarWeb? It’s FREE. If you’re looking for even more options, SimilarWeb also has SimilarWebPRO, which is their paid version of the tool and can contribute even more information to your knowledge of competitors.


alexa screenshot

Screenshot from Alexa’s site.

Another useful option and one of the top-ranked website traffic estimator tools out there is Alexa. This tool is popular with webmasters and bloggers alike because it allows you to gain more insight into web rankings. Using Alexa is one of the easiest ways to get details such as volume of unique visitors, bounce rate, and on-page time averages. It’s also very user-friendly. All that’s needed is a visit to, where you then enter the website you want to track and hit enter. Boom. There she blows! All the traffic ranks, page views, time on site clocks, search percentages and beyond, are ready for your viewing and consideration. But what really sets Alexa apart from the others is the tool also provides search queries, or a list of the best performing keywords for the site you’re searching.  


semrush screenshot

Screenshot from SEMRush’s site.

SEMRush comes well-recommended by leading SEO experts. By using this tool, you receive many of the same website traffic reports that you would get from either SimilarWeb or Alexa, but your results come with greater accuracy. SEMRush will also give you a list of all the keywords the searched site is using to help grow their search traffic. Used by many top websites like eBay,, and HP, SEMRush is known to be the fuel some of the most prosperous companies today. The only downfall with SEMRush is that they are a bit top-tier, price-wise. Yay/ouch. If you can afford it, though, SEMRush is worth the investment.

Google AdWords Display Planner

Modern digital marketing on the tablet

Google’s own AdWords Display Planner can help you figure out the amount of traffic a website undertakes. This tool is essentially a blend of Google Ad Planner and contextual targeting and placement. This site also allows you to directly check any website traffic free of charge. It’s known for being one of the most accurate and reliable tools for tracking websites, most likely because it’s a part of Google. That’s kinda Google’s thing, to be honest. Once you’ve entered your desired website URL, you’re provided reports such as traffic views, total page views, average time spent on the site, totals broken down by month views, and as always, more.

Google Trends

Google Trends screenshot

Screenshot from Google Trend’s site.

Like other Google-owned options, this is another free traffic checker tool that provides lists of key phrases and groups. Google Trends is generally best used to identify the most commonly used key phrases for top-ranking websites. With the right mindset, the information provided by Trends can also inform which key phrase is most useful in bringing more traffic to your website. Although it provides beneficial reports, Trends does also have a reputation for being a bit hard to use as its data can be difficult to read and the figures seem to be geared more towards search terms and trends.

Intended Outcomes

Although there are several more option out there, these are among the most used options. Also, don’t forget that unless the owner of the site tells you exactly how many visits they’re getting, all of these options are just an educated estimate. Some of these sites overestimate, others will underestimate. But no matter which option you decide to use, your online presence will be better off for the knowledge these tools can provide you.

If you’re still struggling to understand the necessity of traffic, SEO, or upgrading your business’s online presence, it’s probably time to talk to professionals. Coincidentally, that’s us! We’re professionals with combined decades of experience and have helped numerous clients achieve greater success through educated, professional, and optimized guidance. If you’ve not already reached out to us to see how you could improve your business’s site or presence, seriously, what are you waiting for? Contact us and let us help you thoroughly dominate your competition.

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