Twitch SEO: What’s To Know In a Video-Centric World

Twitch SEO: What?

Alright, alright. Let’s not get ahead of ourselves here and buckle down right from the beginning.

By now, you’re likely aware that videos are becoming rampantly more essential to everyday business content production.

(No, you weren’t aware? Remember that time you almost fell out of bed because the Facebook autoplay video startled you? Yeah, there you go. Oh, that’s almost daily? Well, point proven. Daily.)

Additionally, you might even realize that a lot of the videos you see are derived and archived from Twitch, a widely popular international streaming service. From gaming to crafting, from to business discussion to voice acting, Twitch’s voluminous and diverse streams, library, and utility grow daily. In fact, per month, Twitch is home to 140 million unique visitors. Twitch also houses 2.2 million broadcasters. Daily, Twitch has a total of 15 million active users.

the word twitch on purple background

*Sometimes* we’re straightforward.

That’s, uh… that’s a couple of people.

Joking aside, that’s an audience too big and promising to miss out on. What do you do with such a sea of eyes and ears? Engage them and bring them into the comfortable, beneficial fold known as your brand.

NOTE: If you’ve not set up a Twitch account for your company, certainly consider the benefits and, if right for your company, get that profile set up. After you’ve set it up, we can help you get your Twitch SEO on point and effective in your fight against the Almighty Algorithm with this, our handy-dandy guide.

Optimizing Twitch SEO: The Name of the Game

Young female blogger with laptop recording video at home

“So, here’s the thing, guys.”

Before we carry on much further, we should probably remind you what SEO even is. SEO stands for search engine optimization, or the optimizing of your content in a manner that can affect the order that your site appears in on a search engine results page on Google (or any other search engine). SEO is a combination of an art form and a constant, consistent gathering of knowledge.

NOTE: For a deeper delve into the basics of SEO, check out our article What is SEO: Back to Basics.

Because Google doesn’t freely publish what its algorithms search for, SEO is based on a collection of data that we have confirmed or established about what these algorithms are looking for. It’s a bit of a puzzle, but slowly, experts have figured out what algorithms are programmed to seek out and have disseminated that knowledge unto us, the people.

So how do we please these benevolent algorithmic overlords all in relation to our Twitch account?

Well, settle in, friendos. We’ve got some suggestions.

Title: A Bit That’s Abby-Normal by SEO Standards

Right out of the gate, let’s discuss what’s largely different from most SEO.

Not to break your heart, because we know you worked hard on that stream title, but according to Livespace, Google doesn’t give a rip about that title you so carefully chose.

We don’t know why, but it seems they just don’t. In general, it appears Google doesn’t much (if at all) consider the title of highlights or past streams, either. Ouch?

sorting hat gif

You should still make your title coherent, clever, and creative, but it won’t help your SEO, just internal Twitch “sorting,” so to speak. Twitch sorts the streams and videos. Your title is a Twitch Sorting Hat (as in from Harry Potter), but Google throws a tantrum and throws the Sorting Hat on the ground and looks for a more suitable hat.

Fine, Google. Fine.

Panels: Get That Google Text; Google Loves Text

Video footage of the training program from a young business coach. Becxtage from recording a video of a businessperson's lecture. Record a TV program with a young handsome male presenter.

*Tap, tap* This thing on?

In advance, note that Panels can be edited by clicking on your drop down menu in the upper right hand corner of Twitch. Click Channel and then scroll down to where Panels live (beneath the video feed). There’s a small button that says Edit Panels. Click the box just to the left of Edit Panels. This toggles editing on.

In a return to normalcy much more similar to “regular” SEO, Google does, however, love text. That’s true across the board for SEO, regardless of platform. It’s Google food, basically, so feed the Google.

Here’s where you can start “actioning”:

Make sure that your Twitch account’s “Panels,” or the images and text that displays beneath your stream, are accurate and concise. Click To Tweet

Let’s next drop into where you can start and what you can fix in regards to images and text.

  • Create an About Me Panel. About Me pages are backbone relevant and necessary to any SEO operation. Twitch is only different in that you create a Panel rather than an entire page or landing page.
  • Include keywords describing your streaming style and brand. Do you variety stream? Business stream? Do you discuss marketing? Do you work on leatherworking? Make sure the term(s) that describe(s) your stream is mentioned in your Panels (most likely in your About Me). Keywords are Google’s main diet. If you leave the food (keywords) out, it will feed the hungry algorithm puppy exactly what it needs and is looking for. If it gets what it wants, you are more likely to get what you want: a higher ranking and more brand visibility.  
  • Keep Panels brief. Don’t overdo it. Google wants a description of who you are and what you’re doing on its lawn, not a narrative novel. We’re not saying you should be choppy or incoherent, just get to the point and get out again. Your fans will thank you, too.
  • Make sure your information is correct. Check your Panel info. Okay, now check it again. Wait, once more. Okay, good. Both Google and your viewers need and want your information to be correct. Correct information drives SEO, so drive it harder and make sure your info delivery is perfect. Whether a Twitter link or a spelling, give it at least a twice-over.
  • Hire an editor or coach. Whether you’re hiring an editor to review your Panels or a coach to help you with all of your Twitch endeavors, you need another pair of professional eyes on your Panels especially if you want your stream and videos to be considered relevant by Google.

Descriptions: Hey, Google Cares Again!

picture of description in dictionary

Description of a description. We’ve gone meta, y’all.

Great news! While Google doesn’t seem to give a solitary care about your titles, it is curious and even interested in what you have to say in your video and stream descriptions. This is an often missed opportunity: use your description to outline and discuss succinctly. While Google can’t really interpret videos (yet, eep), text is obviously its jam, and again, it’s particularly hungry for keywords (without keyword stuffing, of course).

Twitch descriptions you need to care about because Google seems to care a lot:

  • Channel description
  • Video descriptions
  • Panels (as previously discussed)

As with all SEO, use the following guidelines in your descriptions:

  • Be brief.
  • Be accurate.
  • Be concise.
  • Use accurate keywords, and use them appropriately.

Name: Google Found You

Real Python code developing screen. Programing workflow abstract algorithm concept. Lines of Python code visible under magnifying lens

Are you there, Google? It’s us.

Google likes you. You feed Google delicious keyword treats.

When you search a name in a search engine, Google especially, it searches various platforms for that name. Guess what one of those platforms is? Ding, ding, ding! That’s right, Twitch!

Not only is it -A- way to find your channel, but it’s Google’s main way to find your channel.

Guess what that means? Time to discuss how you should be naming your channel!

  • Be brief. Yes, again. Always, really.
  • Be consistent in your name across all platforms. If you’re Buster2000 on Twitch, you should be Buster2000 (or as close to it as possible) on all platforms. That’s how Google will collectivize your name. It’s looking for that one name that was typed in by the searcher. If you’re Buster2001 on Twitch and everything else is Buster2000, your Twitch isn’t likely to show up with your name. That’s not great for your brand.
  • Be unique. Use your brand and create an original username and identity. If you’re too similar to other accounts, you can easily be misidentified. This is more of a Twitch-specific one rather than Google and SEO, but we thought it bears repeating.
  • Don’t be an ass. That’s right, we said it. Don’t use unprofessional names if possible. This is your brand and how the world sees you, you don’t want to muck it up for a perverted joke. That’s what your friends are for: perverted joke outlets. That and you might additionally get you in hot water with Twitch themselves.
  • Made a mistake? Change your username! That’s right, as of early 2017, you CAN change your username if needed. Don’t stick with a misspelling or poorly-branded name. Get the validity and recognition from Google you deserve.

Focus The Name of the Game

While Google isn’t to the scary super-level of being able to interpret videos just yet, text is the perma-food of the Googles. Titles may not matter in Twitch SEO, but virtually all other aspects of text are relevant to how you are sorted and ranked on Google’s search engine result page (SERP).

We may still only have limited information on what Google looks for algorithmically, especially for a platform as relatively new as Twitch, but there’s still an SEO fight to be had. Optimize your Twitch account with our suggestions and you’ve significantly improved the possibility of a higher rank on SERPs. Score One: You.

Rank Up That Rank!

Still looking for more guidance for both your brand and your brand’s platforms? We here at Dominate with SEO have cumulative decades of experience in perfecting brand SEO, whether cultivating evergreen content for your blog or reworking a page that needs improvement or anything in between, we’ve got you covered. Let’s figure out how we can get you to the front of the class. Use our Discovery Form today and let’s dominate your competition.

 

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