Simply stated, ecommerce is online selling and purchasing. You likely already had that knowledge under your belt, though. If not, consider this our freebie to you.
In fact, if you’re looking to improve your search engine optimization, or SEO, you’re likely already involved in ecommerce. You probably sell services or items online and growing your online presence would additionally grow the money in your company’s wallet. Maybe you’ve already attempted to some changes and they aren’t working or maybe you’re doing just fine and want to continue to drive your brand’s name.
Regardless of why you’re here, we’ve got some suggestions that could help drive your 2018 ecommerce SEO needs to the top.
1 – Mobile is King. Bow Down.
Yeah, yeah, content is king, too, but mobile has been creeping up internet relevance for a few years now. In fact, if you’ve not already heard, Google’s indexing is giving priority to sites with mobile accessibility. That means if your site was has not been optimized for mobile viewing, Google is likely giving your ranking and ratings a steel-toed boot to the ass. What’s that mean? It means there goes your views, your interactions, and ultimately, those sweet, sweet sales you could have had.
2 – Build Fierce Ecommerce Relationships
While in a former life you may have only considered ecommerce a means of conversions, it’s time to move past that type of limited thinking.
In a world where social media takes up at least 30% of our time spent online, it’s time to recognize the power that strong, solid online relationships hold. We’re not talkin’ eHarmony here, either. We’re talking about having social media coverage (whether hired or performed by yourself), constant social media content, and social media relations that are consistently performing well. Whether dealing with comments on Facebook or keeping up with hashtags on Twitter, you’ve gotta have both feet in the game. Maybe you even consider hiring or providing samples for influencers, or the loudest and most resounding voices on social media.
Essentially, there’s no longer room for mediocre social media and online presence. If you’re committed to your brand, it’s time to commit to outstanding social media. If you’re not committed to this type of online presence, you’re (whether intentionally or not) no longer committed to the latest currency which conversions are created by: social media.
Come on. Hop in. No, with both feet. You got this.
3 – The Large Medium: Videos
As we mentioned, besides mobile, content is also widely renowned as king in the SEO world. However, the type of content is starting to remold itself away from blog posts and images. The latest and greatest? Videos.
A lot of the interest in videos is derived from the fast-paced world we’re living in. You may not have time to read that long-form blog, but sure, you’d love to watch that video about a monkey babysitting a kitten.
Not only are videos in locations such as social media conventionally more easily accessible, but streaming and video production have become a fighting force in content production.
4 – Be A Better Mind Reader: Intention Matters
In our near-Skynet world, search engines have adapted technology to interpret intention. While a bit startling or even scary, mostly these types of searches are remarkably beneficial to searchers. The art of keyword commercial intent is a precious artform that directly correlates to improved searches and searcher satisfaction.
There are four categories of commercial intent keywords that you should be aware of. Since we wrote about this in our keyword commercial intent article, as to not “reinvent the wheel” (although we do hate that adage), here are the categories to consider:
- Buy Now: Buy now keywords often include words such as: “discount,” “coupon,” “buy,” or “shipping.” These should be your top priority regarding commercial intent keywords because they are used by customers who want to buy something right now. You want those customers to find you and to find you fast.
- Product: Product keywords are used to search for a specific product, brand, or service, often with words like “best,” “review,” “comparison,” or “affordable” attached to them. These should be your second priority. Customers use them to do some market research and find the best option for them. If you have what they’re looking for, you want them to be able to find you before their research energy runs out.
- Informational: Informational keywords are less helpful because they have much lower commercial intent value. They include phrases like “How to,” “Best way to,” and “I need to.” You can use them to increase traffic if nothing else, but customers who use these are trying to find information, not products.
- Tire Kicker: Tire kicker keywords are to be avoided at all costs. These are from searches that want something for free, so they will include words such as “free,” “torrent,” and “download.” You don’t want the traffic that these words will bring you.
Again, if you’re looking to better understand the world of keyword commercial intent other than just knowing it’s relevant and important, give our guide a read. It’s worth your time.
5 – User Experience Matters
In previous articles, we’ve discussed why user experience matters. Additionally, we’ve even discussed the new world of SXO, or the lovechild of SEO and UX (user experience). As Google especially continues to take measures to ensure items like navigability, ease of access, and more, understanding user experience is now at a premium.
As reported in a Forbes article discussing SEO trends and ecommerce:
“It’s crucial to remain on top of your site’s speed, context, relevancy and quality of content, while also being aware of your visitors’ browsing habits, so you can make any necessary changes. For example, if your visitors abandon your site after 30 seconds or you have a high bounce rate, this will affect your SEO ranking. So, stay on top of those analytics reports!”
That’s right: those analytic reports are going to give you the feedback necessary to be able to adapt to user needs. If you’re not getting visitors to stay on pages, that’s where you should start your investigation and diagnostics on how to improve their experience.
If you don’t do reviews, review analytics, or employ necessary changes to your site’s user experience, Google will notice that your UX is subpar and your ratings will suffer.
Closing Time: Some Thoughts
In general, even if you can’t remember these, ask yourself this: are you up-to-date on the latest internet trends? Not up to the day, but even within the past few months and weeks. You should adapt to the trends around you, particularly related to the internet.
We’ve said it before and we’re happy to reiterate that valuable SEO techniques are not static.
Just like your ever-evolving business, SEO isn’t stagnant. As a community, we are constantly striving to understand the mechanics of algorithms and search engines, which are usually kept behind a veil. As we all catch glimpses of what these behemoths are looking for, the knowledge disseminates down to the community and we build even stronger means of ranking.
If you’re looking for a leap ahead of your competition, talk to us. We have cumulative decades of experience under our belt alongside a long list of successful clients. Whether you need help creating content, a diagnostic review of your brand’s online presence, or maybe you’re looking for some social media insight, you should contact us. Mosey on over to our Discovery Form and let us know what’s going on and how we can help. With us on your team, we can dominate your competition.