Want to Hire a Local SEO Expert? Ask These Questions

Hey. Hey you. It’s now-o’-clock local SEO time.

If you’re ready to expand and fine-tune your marketing practices, you already know about the value of SEO (search engine optimization) and what a local SEO expert can do to help your brand become visible for local searches. If you Google your city plus “SEO expert,” you’ve probably got a lot of options, and most of them are likely all about custom pricing.

Okay, sure, but how can you evaluate these self-proclaimed experts?

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Cost-Effective SEO: How to Deploy SEO without Breaking the Bank

Whether you own your own business or report to a marketing manager or CEO, you clearly understand the importance of ROI (return on investment). You also know it’s essential to be findable online, and that requires some solid SEO (search engine optimization) work. Proving the ROI of SEO is necessary and valuable, but thanks to[…]

Businessman suggested effective 'SEO' optimisation approach. Hands presenting a 'SEO' flowchart.

SEO Jargon 101: SEO Speak Demystified

If you’ve taken a peek into the importance of digital marketing and SEO, you’ve probably found yourself bombarded with a variety of confusing terminology. SEO jargon is a real problem, and from podcasts to sales calls to marketing blogs, many marketers fail to redefine the simplest terms for new readers. SEO Jargon and You We[…]

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Going, Going, Gone: 10 Signs You Should Outsource Your SEO

If you’re like most business owners or in-house marketers, you’ve probably read up on digital marketing. Obviously, right? There are many basic digital marketing and SEO (search engine optimization) strategies you can enact to help your site rank on Google—and hopefully, you’ve tried some. We hope you’ve had some success. Whether you’re still feeling hopeless[…]

6 Hidden Reasons Your Site Won’t Rank in Google

No matter how hard you try, sometimes it seems like you can’t rank your site in Google. As far as you know, you’re doing everything right. We know how it is—after all that hard work and content spend, it can feel like quite a waste. Before you fight Google, let’s take a closer look—there could[…]

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SXO: In-Depth Coverage of SEO & UX’s Lovechild, Part I

So you’ve heard about SEO, the ruler of Google hits, but have you ever heard about SXO, the high monarch of user hits? There’s a strong possibility that the answer is no. But fear not, good friend: we’re here to set you straight. What is the difference between SEO and SXO, anyway? Great question!  This[…]

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Microsites: Not Just Cute, But Powerhouses

Guess what. Microsites are everywhere on the internet. You’ve probably already been on a few and didn’t even realize it. Not only that, but microsites are a fast-growing sector of the web, with many brands popping them up for a huge variety of marketing plans and products. What is a Microsite? A microsite is a[…]