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Understanding and Using Search Intent to Your Advantage

Why do we search for stuff on Google? Looking beyond the use of keywords, search intent (sometimes called “keyword intent”) answers this question. It’s all about why you do what you do. As you can imagine, determining search intent is more nuanced and complicated than merely looking at a list of keywords. As search engine[…]


Semantic Search 101: The What and The Why

We know, we know. Not another What You Need to Know about SEO article, right? Right. Penguin algorithm, old content to new content, Mom’s pie, etc. You name it and we’ve covered it. We already know that as a professional, you know a LOT. Unfortunately, we’re about to burst your “Please, no more, I already know too[…]