Drip marketing. Lead nurturing. Lead generation

Drip Drop: Successful Drip Marketing Tactics in Digital Marketing

If you’ve ever made a large purchase like a house or a car, you know that you think about that purchase before making the decision. Even if you buy the first car you test drive on a lot, much has gone into the decision: your current financial status, job stability, trade-in value, and more. What[…]

Digital Marketing 101: 13 Steps Your Small Business Should Take

Ready for a digital marketing 101? Too bad, we’re doing it! Today’s the day! When you establish a new business or decide to really get your business online, it’s tempting to tell everyone and join social media sites immediately. However, there’s an order to this chaos, and if you lock down the basics first, you’ll make[…]

Young People Shooting Makeup Video For Vlog Video Blog

Micro-Influencers: Little Name, Huge Followings

A micro what? Didn’t we cover this already? Nope. That was a microsite. Fair question, though, to be honest. What is a Micro-Influencer? Micro-influencing is, well, interesting for SMBs (small and medium-sized businesses) and startups, because most of these types brands have people behind them who could both hire micro-influencers and become micro-influencers themselves. That[…]


Affiliated: How to Start Affiliate Marketing

Sure, passive income (y’know, making money without direct effort other set up) takes initial effort, but it’s oh-so-necessary for sustaining your business while you plan and launch into future (ad)ventures. Affiliate marketing is a popular source of passive income, and scheduled activities can also increase your earning potential. Plus, if you already have a popular[…]

Adwords Express

Adwords Express: Ads in the Express Lane

If you’ve read much about SEO or any of the topics we’ve covered, it’s probably fairly obvious that Google is central to most SEO processes and decisions. In other words, when Google makes an announcement or a decision related to how they rank websites, our industry tends to listen. That’s not to say Google is[…]


6 Ways to Use SEO on Facebook

Oh, Facebook: that love/hate relationship we all have. One minute you’re cursing at it to leave you alone, the next minute you’re praising it for all the business leads you get. Love it or hate it, Facebook isn’t going away, so we might as well learn some standard Facebook SEO.   Here’s the thing –[…]


Online Reputation Management- Why it’s Important

As some of you know, my family and I recently relocated back to the beautiful Northwest to be closer to our extended families. During this process of moving our house sold freakishly fast, so we were scrambling to find a place to live.  We decided to rent for the time being, and eventually, find a[…]

Laptop with link building graphic

Is Link Building Still a Valid SEO Strategy?

People are Saying Link Building is No Longer as Essential for SEO as it Used to be, is That True? Kind of. Here’s what we mean.  Yes, link building is absolutely important but maybe, just maybe, it’s not so essential. SEO and the algorithims we daily are staying ahead of contstantly change.  Most of the[…]