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Are You Testing Your Ad Strategies Correctly?

Understanding advertising strategy for your business and how to accurately and effectively test your advertising results across multiple platforms as algorithms, opportunities, and continually changing trends can be a most daunting task. But, that’s why we’re here, friendos. We got you. If you’re like many small and mid-sized business owners, much of your time is[…]

Drip marketing. Lead nurturing. Lead generation

Drip Drop: Successful Drip Marketing Tactics in Digital Marketing

If you’ve ever made a large purchase like a house or a car, you know that you think about that purchase before making the decision. Even if you buy the first car you test drive on a lot, much has gone into the decision: your current financial status, job stability, trade-in value, and more. What[…]

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Innovation and Intuition: SERPBook Review

We bet you’ve probably searched and searched for the perfect SEO tool for tracking, right? We’re just guessing you have because we know we have. In fact, you might even be scratching your head and wondering which one would work out best in the end and perhaps hoping you find one without all of the[…]

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Quora SEO: Professional Responses

Quora SEO is all about ranking on the SERPs (search engine results pages) by providing helpful, informative, authoritative content, usually in a conversational tone, on the question and answer site Quora. Quora is there to help people: to connect querents with respondents. It’s its own search engine, so your SEO practices won’t just help you[…]

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13 Steps to More Advanced SEO

Hey! You’re back! Looking for more tips? Maybe ready for some advanced SEO? Aw, yeah. We got you. In advance (pun intended), it’s helpful to realize that advanced SEO techniques take more time and finesse than your standard search engine optimization practices. These mechanisms require taking a closer look at the methods you’re familiar with[…]

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Twitch SEO: What’s To Know In a Video-Centric World

Twitch SEO: What? Alright, alright. Let’s not get ahead of ourselves here and buckle down right from the beginning. By now, you’re likely aware that videos are becoming rampantly more essential to everyday business content production. (No, you weren’t aware? Remember that time you almost fell out of bed because the Facebook autoplay video startled[…]

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Ranking Signals: The What, Why, and How

Ranking signals (also called ranking factors) are part of Google’s deep, dark secret. Gasp! It’s more like a mystery: Google’s algorithm. This constantly evolving mechanism is so specialized that it’s even teaching itself. But like Skynet, Google’s algorithm has goals, reasons, and indications. Through the science of ranking signals (and documentation, presentations, and best practices[…]

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OffPage SEO Basics: Foundations and Basic Strategies

OffPage SEO (search engine optimization; AKA Off-Page SEO) is all about the actions beyond your own website that can help your page rank higher in the SERPs (search engine results pages). First things first: Let’s clarify that OffPage SEO involves two major components: link building and social media. In general, these two components are pretty basic[…]

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Additional Aspects: Other Pieces to the OnPage SEO Puzzle

“Lesser aspects?” What is this, a Tarot reading? No, but we can ~mystically~ tell you that your future is SEO-heavy should you carry on reading this. You should, really. You’ve likely made it through our other articles, including the latest on the “main” aspects of OnPage SEO. If nothing else, we at least have some[…]