Want to Hire a Local SEO Expert? Ask These Questions

Hey. Hey you. It’s now-o’-clock local SEO time.

If you’re ready to expand and fine-tune your marketing practices, you already know about the value of SEO (search engine optimization) and what a local SEO expert can do to help your brand become visible for local searches. If you Google your city plus “SEO expert,” you’ve probably got a lot of options, and most of them are likely all about custom pricing.

Okay, sure, but how can you evaluate these self-proclaimed experts?


Businessman suggested effective 'SEO' optimisation approach. Hands presenting a 'SEO' flowchart.

SEO Jargon 101: SEO Speak Demystified

If you’ve taken a peek into the importance of digital marketing and SEO, you’ve probably found yourself bombarded with a variety of confusing terminology. SEO jargon is a real problem, and from podcasts to sales calls to marketing blogs, many marketers fail to redefine the simplest terms for new readers. SEO Jargon and You We[…]

6 Hidden Reasons Your Site Won’t Rank in Google

No matter how hard you try, sometimes it seems like you can’t rank your site in Google. As far as you know, you’re doing everything right. We know how it is—after all that hard work and content spend, it can feel like quite a waste. Before you fight Google, let’s take a closer look—there could[…]

User experience concepts drawn with marker on top of page

SXO: In-Depth Coverage of SEO & UX’s Lovechild, Part I

So you’ve heard about SEO, the ruler of Google hits, but have you ever heard about SXO, the high monarch of user hits? There’s a strong possibility that the answer is no. But fear not, good friend: we’re here to set you straight. What is the difference between SEO and SXO, anyway? Great question!  This[…]

Debugging binary code with bug inside magnifying glass

A Yoast Post: The Plugin Bug that Dropped Ratings

Yoast, no! We trusted you! If you’re not new to the SEO scene, you’ve probably been hearing the murmurings (or maybe just straight up reading articles, y’know) of recent issues with Yoast. What on earth has happened? What’s all this hubbub about? We demanded answers. (We read articles and researched). The Boasts of Yoast If[…]

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Website Traffic Estimators: The Best Tools for the Job

Let’s say you’re interested in advertising on a website. Maybe you want to be a guest blogger on a site. Perhaps you’re even just doing your due diligence and performing some spying, err, “competitive research,” on another site with the same niche as yours. Whatever your reason, using a website traffic estimator just might be[…]