Most businesses can benefit from local SEO implementation. When done right, local SEO employs best search engine optimization practices for a localized audience, helping you beat out the competition to win local business.
What If My Business is Digital?
When dealing with businesses (including marketing agencies and independent freelancers), most other business people like doing business locally. For this reason, local SEO is imperative to the success of your business.
Is Local SEO Right for Franchises?
Think about McDonald’s, one of the most successful restaurant franchises out there. When you look them up, you want to know the location of the nearest one. For recognizable brands like McDonald’s, local SEO is just as important as it is for local businesses. Your franchisor has spent a considerable amount of money on brand recognition, and it’s likely you already pay a fee for this buy-in. With approval, you should certainly take advantage of local SEO efforts.
Google My Business
Google My Business is an app that provides business owners like you with the opportunity to post updated business listing information and updates.
Google My Business is a must for your business. The information you add here appears in Google search results:
The listing includes rating, price range, type of business, business name, distance from the searcher, type of food, and a business feature (such as “fast service”). Users can communicate with you through this panel, as well as see photos and more detailed information about your business.
From the Google My Business app, you can control:
- Your listing, including hours of operation
- Updates and specials
- Photo updates (updating content is best practice for local SEO)
Business Reviews Beyond Google
SEO goes beyond what you put on your website. Local SEO also includes review sites. Depending on your industry, your listing should be on a bunch of different review sites, such as:
- Angie’s List
As a business owner, you should go through the process of claiming your business on each site. That will allow you to respond to consumer concerns and questions and ensure that your listed information is accurate and updated.
Remember: reviews of your business are also a form of user-generated content (UGC). These messages and your responses to them afford an opportunity for exposure and searchability. When you respond to requests, don’t forget to use your keywords and key phrases.
Social Media and Local SEO
Local SEO also includes social media sites. From Tumblr to Twitter, most social media sites have their unique search function. Search engines also rank social media sites.
Tip: Sites like Facebook and Instagram allow you to tag locations. Go beyond your local hashtags and tag your business location.
Be Consistent Across Sites
Your sites and listings should display consistency. While it may be strategic to include more than one area in some instances (“Center City Philadelphia” and “Greater Philadelphia Area,” for example), consistent listings help prospective customers and the search engines reconcile listings on multiple sites.
Aim for consistency when listing the following information:
- Telephone number
- Email address
- Point of contact
Tip: While you want your contact information to remain consistent, you should change up your extended business description to match your target audience on each site.
Avoid Keyword Stuffing
Many small business owners are under the impression that old black hat SEO tactics work, especially when it comes to keyword stuffing. They’ll employ old tricks, like listing every town in their service area, or posting a long list of keywords and hiding the text color on their sites.
Not only are these methods outdated, but Google may penalize you for using them. Good SEO means findable, relevant content, not a laundry list of possibilities. Avoid using terms unnaturally.
How Will We Help You Get Started?
Without a strategy, local SEO is haphazard at best. You need a plan to beat the local competition and get the most out of the content we can produce for you.
The first strategy is to research keywords that will help your business. We will see where you already rank. We will also check out the competition, with a local focus. Whether your business is just getting online or has an established web presence, we’ll do our best to outperform your competition.
We use tools like Moz, SEMrush, and BuzzSumo to research your keywords and related topics.
Implement a Keyword Strategy
Once we finish the research, we create a keyword strategy. Our content team gets to work, ensuring organic, high-value, keyword-rich, quality content to attract local customers.
Ready to get started with local SEO? Contact us today.