There are lots of SEO myths distributing across the entire Internet. These misconceptions are typically insane and unwarranted, and while some are based on partial fact, others have spread out into a common belief due to the absence of being proved wrong… Which doesn’t make it right!
Here is an example: Let’s presume you make a modification to your site’s unique content. Maybe after a couple of days, you discover that your Google ranking for a particular keyword has altered. Now, it would be natural for you to assume that your content modifications have resulted in a change of keyword ranking. However, it may not be the whole truth. Your ranking might have altered due to several reasons unknown, and might have nothing to do with the changes made to the material within.
Obviously, this action of blending the domino effect is a typical mistake on the part of new SEOs. Well, if it were limited to simply their work, I would not mind it. But these folks are unaware and more times than not spread their lack of knowledge to other newbies on blog sites and online forums and produce a ripple effect of newer recirculating misconceptions. Here, I am making an attempt to discuss and explain the top 10 organic SEO myths:
Organic SEO Myth 1: “You should submit your website URL to internet search engines.” — Once upon a time,
this might have been the “in” thing. But since the past 5-6 years, it has become unneeded to submit your URL to be indexed. Now, don’t get me wrong.. Submitting your content to Googles Web Master Tools can help speed up the crawling time, but won’t guarantee to index or by any means rankings!
Organic SEO Myth 2: “In order to get much better ranking, you require a Google Sitemap.” — It’s partially correct. However, if you have constructed your site properly using a well-built silo structure thus ensuring its crawler-friendly you don’t need a Google Sitemap. That being said, having one will not hurt you, and you can even use other Webmaster tools provided by Google, but this does not in any way guarantee higher ranking.
Organic SEO Myth 3: “For higher rankings, upgrade your site frequently.” — Routine updating of your content pages may enhance the crawl rate for internet search engines, however not necessarily your website rankings. Only upgrade your current website content when it is essential and not because you think an online search engine will like it any better. As a matter of fact, the greatest ranked sites on Google are those that have not been upgraded in years! Expanding further on this. Adding fresh, new content will allow your site to have a greater opportunity to rank.
Organic SEO Myth 4: “PPC (pay per click) ads can help or injure rankings.” — What amuses me most is that numerous individuals believe that taking part in Google AdWords campaigns will either harm their organic SEO ranking, while at the same time numerous other believe that PPC will spike the traffic and thus up their rankings. All I can state is that neither of this holds true! And That Paid Ads does not correlate with organic rankings.
Organic SEO Myth 5: “Not following guidelines on Google will prohibit your site.” — Google’s guidelines show us how they would like us to play, however, are not necessarily required to play… It’s advisable to read them. However, as long as you don’t create content for search engines (LOL!) you will be fine!
Organic SEO Myth 6: “Buying links can cause banning of your site.” — One again, this statement is only partially
true. Google doesn’t want to count paid links as a way to determine the rankings of a sites page. However, Google is not able to determine if the links are paid for or not, but even if it does, it will not count the links you necessarily. The
only damage can be in a spam type of link building which will ding you on the grounds of quality. Google will not ban your site in any case, but rather penalize it until the problem has been fixed and proven to Google it is fixed. Also, Google has made it easier to report paid links of websites. So the best practice would be you do not purchase links on unrelated sites.
Organic SEO Myth 7: “Header tags or H1 should be utilized to ensure a high ranking.” — There is no proof to prove this tactic. Nevertheless, this is one of the most typical misconceptions. You can reach leading Google positioning without H1 however they don’t hurt. So please use H tags correctly, or not at all!
Organic SEO Myth 8: “Meta keywords tag need to be utilized on your page.” — The reality is that a Meta keyword tag was presented to make use of keywords that are NOT on the site page already! Nevertheless, this tag is neglected by Google in the majority of situations, but some believe that Yahoo and Bing still look at these.
Organic SEO Myth 9: “The SEO copy ought to be 250 words in length.” — This one makes me laugh.. 250 words is not an ideal number regarding content nor is it certain for any form of SEO rankings. Now though having 250 words allow one to compose a good marketing copy because they lack the necessary skills to go longer and can be optimized for maybe a single phrase. Nevertheless, shorter content is not exactly what they made it out to be, and the longer the material frequently, the more keywords you can fit into the content as well as engage the user!
Organic SEO Myth 10: “Your pages must be enhanced for the long tail keywords” –. This is not true at all… Nowadays, long-tail keywords are only right for going after search terms that have very little to no competition. The reason for this small competition many times is because people are not searching for those long tails. They are a quick and easy way to get rankings but not necessarily traffic. The big money keywords are short.
Remember do not go spreading any SEO myths that you believe may hold truth. Check it yourself several times on different websites before reaching any conclusion as there are other elements you may not think of that are included in the ranking algorithm.