Welcome to our first in a series of SEO Ninja Tactics!
We all know the basics of Online Reputation Management (ORM), or at least should know the basics. If you don’t please read this quick bulleted list.
- Generate reviews from happy customers.
- Attempt to reconcile any negative situations before the customers leaves a bad review.
- Respond to reviews from unhappy customers.
- Encourage positive interaction across all social platforms, and of course… In person.
But I want to discuss a little known tactic to helping manage your online reputation management (ORM) as well as a neat Search Engine Optimization (SEO) trick that can work in your favor as well. Can we all say it together “Win-Win”, and no. That’s not my ninja name.
Beyond just responding to reviews, which we should seriously all be doing, we want a proactive approach to making sure our online reputation is at the peak of its performance so that if ever we do generate some negativity online (Don’t worry, it’s bound to happen to all of us!) Then we are in the right position to fix it swiftly and minimize impact on the bottom line.
So, what do you mean peak performance?
Well, it’s actually quite simple, many times you will see the negative articles, blogs or posts come to the top simply because Google does not have enough other sources of information regarding your business, and that these bad things tend to be put on fairly high authority sites. We will be discussing what “authority” is in a later post, so stay tuned!
These authority sites, though, make it incredibly easy for someone negative, even if wrong to rank. Highly. So it’s vital that we set up our online presence in such a way where we also have some authority friends on our side too. It’s only fair right? We don’t want to be bringing a knife to a gun fight. We want to bring the tank.. and dominate.
One way to bring the tank is to feed Google what it wants is by creating social profiles on authority sites in the name of your business. You know, just how like your Facebook URL is along the lines of (www.facebook.com/YOURBUSINESS) well, we need to note what is after that backslash, that is called a Subdirectory.
Google looks at sub directories essentially as its own website, so if you have 150.. 200.. 250 different authority subdirectories with your brand in the url. Guess what? Google will rank those when someone begins to query search for you.
By utilizing Subdirectories on other websites it allows us to use the authority of these mega-sites and stick our brand/business name on the tail end, usually resulting in some quick rankings of our brand on multiple locations. Thus feeding Google more information about who we are from sources they like. Often times these sub-directories will rank quite highly in the Search Engine Results Page (SERPs) allowing us to push down some of the negative things that maybe out there about out business.
Okay, okay.. But How?!
This may sound like rocket science, but I promise it’s really a lot easier than it sounds. I’ll break it down step-by-step for you.
- Go to https://namechk.com/ and enter in your brand name
- Scroll down to the usernames section
- Go through each site listed and create a new account under your business name
- These new accounts will be indexed in the search engines and help them understand you, and also they can rank on their own driving even more traffic to your business.
Good luck, and keep responding to those reviews!