Simply stated, ecommerce is online selling and purchasing. You likely already had that knowledge under your belt, though. If not, consider this our freebie to you. In fact, if you’re looking to improve your search engine optimization, or SEO, you’re likely already involved in ecommerce. You probably sell services or items online and growing your[…]
You’ve worked hard to create a beautiful line of products that you want to share with the world. You’ve worked your tail off to perfect your craft. You’ve poured your heart and soul into it, not to mention the endless hours you’ve spent. You’ve set up your Etsy shop and are ready for the sales to roll in. And then…crickets.
At this point, your online business has taken off. Maybe you’re making good progress, and your customers are increasingly interested in what you’re selling. But how’s your rank on major search engines such as Google and Bing in comparison to your competition?
If your business’ website isn’t popping up on the search engine results page (SERP), then you need some SEO tactics to improve your rank. Where do you start? You know that search engine optimization is a critical component of your company’s success, but why is it so important? […]
In digital marketing, we often talk about SEM vs. SEO. Both types of marketing involve showing up online: being seen in front of your prospective customers and becoming at the top of their mind. But what are SEO and SEM, and what’s the difference? We’ll take a look at SEM vs. SEO, what sets them[…]
In advance, all images are from the Magento website. We are not affiliated with them or paid for our opinions, we just love Magento Software. If you’re running an e-commerce store, listen up! There’s brilliant software out there called Magento, and it’s all the rage. Although we tend to shy away from anything trendy, this[…]