November 13, 2017

Content and Copywriting

“Words matter.”  You’ve heard it a million times and, to be frank, the phrase isn’t going anywhere because nothing could be more accurate. How we say (er, write) the words we use, which words we choose to convey a message, idea, or thought, and how we present these words all play an essential role in our everyday lives.

So what exactly does this all have to do with you, the all American business owner that just wants to achieve those goals and make your dreams a living, tangible reality? It has everything to do with you, absolutely everything.

You’ve been toiling, working late or even all night, sacrificing time with family and friends, and all you need is just a few more clients to get over that “treading water” phase- you’re so close, but at the same time, it feels so far.

What in the world can you do when the feet are swimming and spinning as strong and fast as possible, and your arms are doing all they can to help?

You have to keep going.  

You hear Dory, “Just keep swimming.”  

You tell yourself you’re almost there.

Don’t stop.

Here’s the thing- though those words are good and beautiful, unfortunately, they aren’t going to cause your business to grow and have a record-breaking year in sales. You want to grow, and grow big.  You want to have a record-breaking year in sales, you do.  It’s time.

So- what do you do? How do you get you and your business to experience massive growth in a record-breaking time?

Carefully thought out, brilliant, and strategic words are how you grow your business into what you’ve dreamed it could be. You use your words to hit the target audience, get the message across clearly and concisely, and you do all of that to make you a ton of money.  So much money.  

Master of the Art of Content and Copy

At Dominate with SEO, we take you and your business, and we use the right words in the proper order, and at the right time-  to grow your business and massively increase your sales.  It’s that simple.

Our in-house content and copywriting team studies your business, industry, dreams, and your vision- and masterfully places words together to convert your audience into sales all while entertaining and engaging them.  The words motivate the masses to take action and get your business growing and exploding. And that’s what we business owners all want, yes?

So What Exactly is Content and Copywriting?

Did you know you have about 3.5 seconds to grab your website readers attention, and then after that, you have to keep it?  All while selling and trying to get them to convert, but without being “salesy.”

Content is the words used on your website, blog or ad to entertain and engage your readers. To get more sales, we firmly believe that you need to your audience, educate them, and relate to them.

Now Copywriting, more specifically, is the art of using words that motivates that action from the reader. Copywriting is the sales copy, the bold but inconspicuous words causing a response in the audience.

Why do You need to Hire a Team of Writers, Instead of Doing it Yourself?

It’s ok; we know it’s crossed your mind.  You can spell the words and use the grammar.  You even have software that helps, how hard could it be?

Let’s just take a look at the amount of content you’ll need- if you have a basic website (say you’re a plumber) and you need to move up in rankings on the Google Search Results.  Content is first and best step to take in order for that to happen.  You’re going to need to

  1. Redo all the website content as well as
  2. Start producing at least 1 blog a week with all the bells and whistles- pictures, researched keywords, attention grabbing headlines that aren’t spammy, boring, or unrelated to the content in the blog, and of course some humor and wit.
  3. Engage your audience on Social Media Accounts
  4. Be consistent to your brands voice and tone
  5. And much more

And this is the most basic content needs out there too.  You simply don’t have the time to educate yourself on content marketing and then also produce all the content as well.  It’s just not realistic.

Also- you’re still reading this.  And let me tell you, it’s not because you wanted to read a good story about treading water, words, and plumber blogs.  You’re not still here because your business is growing exactly how you want it.  

No- you’re here because you’re looking for ways to increase sales. You’re here because your conversion numbers on your website are lower than you would like and you’re not getting the response you had hoped for on your email campaigns.  Something is askew.

So you went online and started researching conversion and sales online, or how to get a good response from your email campaigns and stumbled upon this beautiful piece of content. Can we tell you a secret?

We planned it that way.

You were looking for us, and we grabbed your attention, related to you, and have kept your attention.  You are getting it, seeing there’s more to it then throwing words together and hoping for the best.  

We know you’ve heard over and over that content is “King” (as much as we get tired of that saying, it is true) and you know it’s the natural next step to grow and see your business dreams become a reality.

What Kind of Content/Copywriting do we Provide?

We provide a wide range of writing services for multiple purposes. If it needs words, we likely do it. We have a team of highly skilled writers from all over the nation. Most our writers have their BS/BA, and some even have their masters. Our writers are everything you would expect writers to be- lovers of the Oxford Comma, humorous, witty, brilliant with words, and able to see the big picture and overall vision and voice of your brand.

Here’s a list of our most popular services:

  1. Website Content (homepage and inner pages)
  2. Blog Writing
  3. Email Marketing
  4. Ad Copy
  5. Grant Writing
  6. Biography Writing
  7. About us Page
  8. Special Requests

OK OK- How Does This Content/Copywriting Thing Work?

We’re glad you asked!  We like to keep things simple and fast.  Because time is money.  All you need to do is follow these steps:

  1. Go on over the “order now” button and click it. You will be prompted to fill out some information.
  2. Follow the prompts and provide the kind of content needs you’re looking for
  3. Submit all the information
  4. Once we’ve received your order, we will contact you and let you know it’s all set and started!

Look- we know you want to grow your business, just like we do. We’re entrepreneurs just like you and we get it, we understand the daily grind, the hustle, and struggles (that are of course all worth it).  

The reality is if your content and copywriting aren’t up to snuff with the rest of your competitors- you’re missing out on a lot of new business, and they are enjoying every second if it.  Let’s join together, get your brand’s message and voice heard, and dominate your market.